Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
WAB Learns

MS Teacher Resources: Data

Links, resources and information that may be of use to teachers in their learning and instructional journey

Personal Data - Political persuasion

Tactical technology

What's Going On in This Graph?

A developing world

Don't believe everything!

Political persuasion - what's for sale

"We found over 300 companies around the world who use data to give political parties insights into who voters are, what they want to hear and how to persuade them.

Upon doing a deep dive into their websites, we found a range of companies, consultancies, agencies and marketing firms, from local start-ups to global strategists, targeting parties that span the political spectrum.

This virtual, visual gallery captures the promises of these companies, giving a unique window into the services they promote and the compelling language they use, phrases like “we power democracy”, “emotions driven by data”, “changing the world one pixel at a time” and“winning elections with social intelligence”.

Mostly for-profit companies, with the primary aim of generating, maintaining and growing revenue, it is important to ask – what are the implications of allowing politics to be largely swayed by data-driven technology organisations?"

Data, Privacy, persuasion books

Data Detectives

Evaluating News