Skip to Main Content
Toggle navigation
Learn Home
WAB Learns
ES Learns
MS Learns
HS Learns
ES Sabina Brady Library
MS Red Scroll Library
HS Green Sky Library
EdTech Home
EdTech for Students
EdTech for Faculty
EdTech for Parents
WAB Faculty
Professional Growth
WAB Website
Website Home
WAB Mission
WAB News
Parent Portal
WAB Admissions
Contact WAB
All Guides
Help
Search WAB Learns site
Search
WAB Learns
WAB Learns
HS Learns
DP Design Technology
Topic 9: Innovation and Markets
DP Design Technology: Topic 9: Innovation and Markets
Resources for the WAB IB DT class.
General
Library Resources
Topic 1: Ergonomics & Human Factors
Topic 2: Resource Management
Topic 3: Modelling
Topic 4: Raw Material to Final Product
Topic 5: Innovation & Design
Topic 6: Classic Design
Topic 7: User Centered Design
Topic 8: Sustainability
Topic 9: Innovation and Markets
Topic 10: Commercial Production
Extended Essay
Evaluating Sources
Citing Your Sources
Resources
Suggested Library Titles
Corporate Strategies
Market Sectors / Segments
Market Research
Branding
The Power of Retail Branding
by
Peggy Fincher Winters
Call Number: 658.8 WIN
Creativity in Product Innovation
by
Jacob Goldenberg
Call Number: 658.57 GOL
Brand Failures
by
Matt Haig
Call Number: 658.8 HAI
Developing a Corporate Marketing Strategy
Marketing Strategies and Resources
What is corporate social responsibility?
Social responsibility and ethics in marketing
What is a marketing mix?
The Four C's of Marketing Mix
Target Market: Definitions and Examples
Marketing Mix is Key to Succesas
The Marketing Mix
Market Segmentation
Segmentation: Definition and Examples
Segmentation: You're Doing it Wrong
Marketing Researching Process
Market Research Methods
Bitesize: Marketing
How to Create Customers for Life: The Power of Cult Branding
Brand Management
Brand Positioning: Characteristics and Examples
Branding Essentials
Videos
The Marketing Mix
How to do Market Research
<<
Previous:
Topic 8: Sustainability
Next:
Topic 10: Commercial Production >>
The Power of Retail Branding by 
Creativity in Product Innovation by 
Brand Failures by