G07: Design WABvert: Resources

Presents an introduction to advertising and marketing, providing information on how advertising works, how ad campaigns target consumers, and includes a history of the advertisng industry.

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.

We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.

BranD defines a new way to look into communication design by presenting, researching, and manifesting excellent works in visual art, advertising, product, graphic design, and more. Every issue defines a theme and invites worldwide notable branding designers to analyze and discuss the methodology behind meeting diverse customer demands, meanwhile enhancing the brand value through high-quality design.

BranD defines a new way to look into Communication Design by presenting, researching and manifesting excellent works amongst Visual Art, Advertising, Product, Graphic, Interior, Architecture, etc. Every issue not only expends around numbers of high-quality visual features to seek the real content and values behind different forms of communications, but also includes in-depth observation articles andcolumns from the industry’s leading organizations and individuals. The Community section brings the designers, artists, art directors, marketing specialists, and business strategists together to seek the multidisciplinary creative methodology behind communication design for businesses.

The Big Book of Design Ideas 3 is the third of its kind. Like its predecessors, each piece in it was chosen for its ability to inspire others to create wonderful design. Full of hundreds of innovative ideas, this book can offer the impetus you need to upscale your present project from good to great. Offering similarly innovative design solutions, the first volume, The Big Book of Design Ideas, became one of the best-selling graphic design books. From advertising to logos, from book jackets to websites, The Big Book of Design Ideas 3 showcases some of the most creative work in the world. There's great inspiration in being exposed to great work. Look through The Big Book of Design Ideas 3 and be inspired.

How do creative people create?Where do they get their ideas?For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. (Author David Carter calls this process "solitary brainstorming.") The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. Look at the logo section: you'll see a lot of different techniques there. Suddenly, you see a logo that "triggers" an idea. And that idea may have nothing at all to do with the one you just saw. That's pretty much how this book works. For everybody who uses the works of others to inspire their own ideas, this book is the one that should be on the shelf.

Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with selected designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports - athleticism, excellence, sportsmanship, togetherness, cultural identity - manifest in visual design.

The Years, by bestselling French author Annie Ernaux, is a personal narrative of the period 1941 to 2006 told through the lens of memory, impressions past and present - even projections into the future - photos, books, songs, radio, television and decades of advertising, headlines, contrasted with intimate conflicts and writing notes from six decades of diaries.

For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

This book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techiques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing.

Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

From the meanings behind colours to working with colour in presentations, Color Design Workbook provides readers with the vital information needed to apply colour creatively and effectively to design work.

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.