G08: Design Graphic Design: Font & Typography

Typography is the art and technique of designing and arranging type, to make texts readable and appealing and therefore a fundamental area of graphic design.

One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component.

Each font or typeface has a personality that influences your interpretation of the words you are reading, by evoking your emotions and setting the scene. You instinctively understand this, but it happens on a subconscious level. Find out how becoming consciously aware of the emotional life of fonts can be entertaining and ultimately give you more control over decisions you make.

Playing with Type is a hands-on, playful approach to learning type application and principles.

No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate.